1. What cookies and similar technologies mean here
Cookies are small text files placed on your device. Similar technologies include HTML5 local storage, session storage, software development kits in mobile contexts, and tracking pixels that recognise a browser over time. Throughout this Policy, “cookie” includes these equivalents unless a distinction is legally relevant.
We classify cookies into strictly necessary, analytics, and marketing tiers. Only the strictly necessary tier loads before you interact with the consent layer, in line with European guidance on essential exemptions.
2. Strictly necessary cookies
These technologies are indispensable for delivering the service you explicitly request. They include load-balancing tokens, security nonces, session continuity for shopping carts, fraud screening signals required by payment partners, accessibility preference storage, and the consent log that records your choices so we do not repeatedly prompt you on every page view.
Because they are strictly necessary under the ePrivacy Directive implementation in Denmark, they do not rely on consent, though we still inform you transparently. Typical retention ranges from the browsing session to twelve months for consent archives.
3. Analytics cookies
When you opt in through the banner or settings modal, we may deploy first-party or third-party analytics tools to understand aggregated traffic, scroll depth, and conversion funnels. Identifiers are pseudonymised where feasible, IP truncation may be applied at collection, and reports are reviewed at cohort level rather than individual level.
You may withdraw analytics consent at any time; withdrawal stops new collection but does not erase historical aggregate statistics already computed. Vendor-specific retention, often capped near fourteen months, is governed by their documentation and our configuration choices.
4. Marketing and social cookies
Marketing cookies, including remarketing pixels, allow measurement of creative performance and, in some cases, frequency capping across partner networks. These cookies fire only after explicit opt-in. Partners act as independent or joint controllers for portions of processing described in their policies.
We periodically audit marketing tags to confirm they match the purposes disclosed here and remove dormant pixels after campaigns conclude.
5. Storage periods and refresh mechanics
Each category respects default durations configured in our tag manager. Session cookies expire when you close the browser. Persistent cookies carry expiry dates communicated in browser developer tools. Renewed visits may extend rolling windows where industry standards allow; marketing identifiers are refreshed only if consent remains valid.
6. Managing preferences and browsers
Use the “Cookie settings” control in our banner or footer to reopen the preference centre. Browser settings can block all cookies, but blocking strictly necessary cookies may impair checkout, consent memory, or security features. The Global Privacy Control signal is evaluated where technically feasible alongside explicit choices stored locally.
Industry opt-out pages for interest-based advertising remain available for certain ecosystems; effectiveness varies by region and device.
7. Third-party responsibilities
Third-party providers must process data according to their public statements and our data protection agreements. We perform diligence on subprocessors, review subprocessors’ SOC reports where available, and require notification of material changes that affect your privacy.
8. Policy updates and contact
We amend this Cookie Policy when regulators issue new guidance, when we onboard materially different technologies, or when partner contracts change. The effective date reflects the latest review. Questions belong to chat@shimvorndhit.world.